Danijela Krha Purssey is an entrepreneur, and the Editor-in-Chief and Co-Founder of Australian based international contemporary art magazine, Beautiful Bizarre Magazine. She is deeply passionate and committed to her vision to help shift the paradigm in the global contemporary arts industry regarding what is defined and accepted as contemporary art. Danijela has created a carefully curated, unique contemporary arts experience via all the Beautiful Bizarre Magazine touch points that inspirse and champions emerging and mid-career creatives both locally and around the world. Beautiful Bizarre Magazine has inspired creatives to pursue a life and career in the arts and helped artists’ careers grow via Beautiful Bizarre Magazine's exposure of their work. Danijela founded Beautiful Bizarre Magazine in 2013 with her husband, Richard Purssey. In the 5 years since the launch of Beautiful Bizarre Magazine she has released 20 issues, published over 1,400 web articles, developed and launched our interactive digital magazine, curated 5 exhibitions in 3 countries, and shared the work of countless creatives from all corners of the globe. Beautiful Bizarre Magazine has become not only an influential player in the contemporary art scene, but more importantly – a voice, a tribe, and a platform – for creatives whose work doesn’t always fit neatly into the traditional fine art “box”. Danijela has forged global connections with artists, collectors, gallery owners and their communities to further her vision for the new contemporary art scene and to help galleries and creatives thrive. The Beautiful Bizarre Magazine social media platforms have grown to over 850,000 followers. In late 2016 Danijela was awarded the prestigious AMP Foundation ‘Tomorrow Makers’ Award, and grant funding to expand Beautiful Bizarre Magazine.
